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Optimum Design & Consulting produces effective aesthetics for budget-conscious professionals. We create consumer perceptions that match our clients’ identities through striking, memorable, and effective graphic design for both print and web. We are client driven, goal oriented, and offer cost-effective design and production expertise to help our clients make their mark with distiction and deliberation.

But how to capture the personality of a firm comprised of extremely creative and multi-faceted people?

In our personal lives we are improv comediennes, die-hard Mets fans, chronic bloggers, actresses, Fête Masters, intrepid travelers, heart-and-soul volunteers, swing dance competitors, community organizers, and gourmet cooks. We have lived in about a dozen countries and speak multiple languages. What we bring to the office are our different points of view, our various perspectives, and our unique ways of communicating our varied experiences. As a company we present an array of hand-picked ingredients for any recipe our clients may have in mind.

We value collaboration, working with our clients to bring their ideas and visions to life, either on paper or online. And we’ve been doing it for almost 20 years. No matter who you are, or what you have in mind, if you can think of it, we can create it for you. And when we’re done midwifing your website, your magazine, your marketing kit, your 10-year anniversary logo, we can help you get it into the hands of your prospects. We never start a piece without understanding why you asked for it. What is your target market? What are you trying to communicate? What are your competitors already saying? What makes you different?

Achieve your goals with a partner who knows what works. We’re your team. We’re Optimum Design & Consulting. Where expectation meets experience.

About our Founder


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About Us

Now that you’re here you might as well take a look at our body of work.

We can’t imagine a more eclectic selection of projects than what we’ve been asked to do over the past 17 years... everything from designing labels for gourmet bottled water for dogs and cats, to creating a giant functional wheel of fortune for a trade show. Of course we also excel at more traditional projects like marketing materials, catalogs, and websites. We love the uniqueness and variety of our clients, it makes no two days alike and keeps us on our toes!

We are equally at home helping small businesses make their mark on the world with a new identity as we are helping Fortune 100s make a more memorable impression within their existing branding guidelines. And we love the challenge of collaborating with start-ups to create an identity for their vision.

Please enjoy the selection of work below. Our designers have mastered a variety of styles, from urban to elegant, from edgy to classic. If you’d like to see more of any one category please let us know.


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We’ve learned a lot in our almost 20 years of business, and nothing makes us happier than sharing what we’ve learned in hopes that other designers and/or business owners can avoid some of the pitfalls we struggled with and have an easier time!

Here are some of the resources we have available:

Resources for Designers

- Design(ing) Business - Lara's Blog

- Starting Your Own Business

- How to Price Your Work

- All Right Already, Copyright It!

- Creating Postal Bar Codes

Resources for Small Business Owners

- Evolution of a Logo

- Integration of Corporate ID: Finance

- Integration of Corporate ID: Healthcare

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Please feel free to give us a call 24/7.

Okay, speaking realistically we might not be here if you call at 3am. But you never know, we might be on deadline and very grateful for a needed break!

You can leave us a voicemail, send an e-mail, or slip a note under our door at any time of the day or night. And don’t worry about bothering us if you just want to talk through some ideas you may have... our estimates are free and we enjoy collaborating with our clients on design solutions that fit their budgets and needs. We look forward to hearing from you.

45 West 34th Street, #1107
New York, New York 10001

tele: 212.221.7559
fax: 212.221.1413

Founder: Lara J. Kisielewska, lara@optimumdc.com
Design Director: Rebecca Blake, rebeccab@optimumdc.com